What Can We Learn From Maersk Line’s Social Media Presence?
A recent article in industry publication CorpComms Magazine has highlighted an arguably unexpected example of social media best practice. Maersk Line is a container shipping company, and while you may...
View ArticleThe Content Marketing Catwalk
In true high street style, two top fashion brands have picked up the en vogue content marketing trend and thrust it into the mainstream. ASOS ASOS has gone from standard website to glossy fashion...
View ArticleWhat to Do When Google’s Animal-Themed Updates Are Preying on Your Content...
We’ve had Panda, Penguin, and now Hummingbird – Google is naturally continuing to develop its algorithms to weed out dubious content marketing practices. ‘Black Hat’ types who’ve been playing the...
View ArticleTop Tips for Writing a Successful Subject Line
E-newsletters are an easy way to reach out to all of your customers at once, but it’s just as easy to get lost in the rubble. Most professionals can receive 100 or more e-mails a day. With so many...
View ArticleThere’s No Excuse for Bad Grammar – Not Even for SEO Purposes
Does poor spelling or dodgy grammar really have that much of an impact on your content marketing? Absolutely! It turns readers off, it hinders understanding of your message, and it has little to no...
View ArticleSlogan Writing: It’s as Easy as ABC
Strong slogans are a staple of many of today’s biggest brands and businesses. The dominance of mac books in your local Starbucks is testament to the strength of Apple’s ‘Think Different’. And the fact...
View ArticleHalloween Copywriting Needn’t Be Scary
In advertising and marketing, you always have to be one step ahead of your consumers. This might mean you’ve been planning for Christmas ever since the last Easter egg left the shelf – or even before....
View ArticleBoost Your Twitter following
You already know that fresh, new content is key to positioning your website at the top of Google search. But you may not realise that your occasional silent spells on Twitter are holding your business...
View ArticleBig Lottery Fund Offers £15 Million for Digital Literacy
The Big Lottery Fund has pledged £15 million to improve the digital skills of people in the UK. The initiative has been planned with the charity Go ON UK, and organisations can apply for funding by...
View ArticleContent Marketing Doesn’t Die, It Gets Reincarnated
Content marketing is dead. SEO is dead. Print is dead. Content is dead. Social media is dead. Big data is dead. All of these statements have been trumpeted as opinion in the guise of fact across the...
View ArticleWriting With Urgency
The internet’s a fast place, and if your digital copy reads slowly most browsers will leave your page without a second glance. Writing that’s pacey and authoritative stands much more chance of keeping...
View ArticleCutting Your Word Count: Five Words to Chop
Copywriters usually work to strict word limits, as well as tight deadlines. It can be a challenge to sell a client’s product or service effectively while keeping to these, whether your limit is 50...
View ArticleHow to Draft a Compelling Speech
While good writing of any form should read aloud nicely, there are some unique tools you can use when drafting a speech to promote an impactful delivery. Many of history’s greatest speakers employed...
View ArticleCan Changing Your Website’s Domain Enhance Your SEO?
A .London domain will launch next year, giving brands based in the capital a huge opportunity to boost their SEO and lay claim to another web address. ICANN, the global internet domain registration...
View ArticleThe Right Words Can Paint a Thousand Pictures
Any copywriter will tell you that. But a text-heavy website or poster without images looks dull at first glance – visually it’s unlikely to lure a reader in. Great marketing materials combine sharp...
View ArticleWriting Social Media Content
Social media deserves the attention of every company, regardless of their size. Platforms like Facebook, Twitter and LinkedIn are a forum for people from all around the world to talk – if these...
View ArticleCommercial Radio Boom Shows the Power of Words
The collective audience size of UK national commercial radio stations rose dramatically in the last 12 months – by 8.3 percent year on year. The latest results, from Radio Joint Audience Research...
View ArticleHow to Approach Long Copy
Lengthy adverts and large product descriptions are increasingly rare, but the best long copy still has a reputation for selling more prolifically than its shorter counterpart. Long copy provides more...
View ArticleThe 12 Content Marketing Days of Christmas
On the 1st day of Christmas, a writer sent to me: a themed post on B2C (see what we did there?). On the 2nd day of Christmas, a writer sent to me: 2 meta tags and a themed post on B2C. On the 3rd day...
View ArticleReal-Time Content Marketing in 2014 – Where Does Copywriting Fit In?
With consumers predicted to gravitate even further towards fully personal shopping experiences, marketers, social media gurus and copywriters alike all need to stay on their toes this year. Real-time...
View ArticleHow to Make Copy More Visually Appealing
You know when you come across a big block of text with limited punctuation, or a lot of content condensed into a one stream-of-consciousness style structure? When the average sentence is 50 words long...
View ArticleThe Art of the Pun is Thriving on Twitter
There’s something about the ‘short and sweet’ nature of Twitter that makes it ideal for sharing puns. A 140-character limit seems to sharpen the senses – and the sense of humour – of users in a way you...
View ArticleCrafting a Call to Action That Works Every Time
When copywriting to elicit a response, your call-to-action is the final crescendo that spurs the reader to click, call or visit. This isn’t just limited to sales, as it can stimulate social media...
View ArticleHow Great Copy Can Improve Your Bounce Rate
Web marketers are constantly tinkering with new ideas to improve their site’s traffic and performance, meticulously studying analytics software to decipher what worked where, when, and for how long. Of...
View Article5 Ways to Whack Some Confidence Into Your Content Marketing Efforts
Some new research from the Content Marketing Institute and the Direct Marketing Association UK (via The Drum) has revealed that marketers in the UK have more confidence in their content marketing....
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